It's that time in the marketing universe where social media is taking
over rapidly. Many believe that social media and marketing are the
perfect techniques, which go wonderfully well together. A whooping
majority of people are not only supporting the mix of social media and
marketing but also developing on the trend that has taken up full-swing
in the advertising and marketing arena.
So what was there prior to someone thought of using these two
magnanimous techniques together for bringing a revolution the promotion
function? The answer is innumerable efforts that businesses took for
promoting themselves on websites and on-line. A number of ways and
options were there then too for reaching a larger mass of audience.
The number of spam e-mails has also hugely reduced and so has the
trend of e-mail marketing. It wasn't much long back that one used to
receive a number of online marketing forms, requests and promotional
mailers from companies. And such mails would keep spaming our inboxes
until responded too. Even though the practice continues, the form and
procedure has definitely changed. A quick and cursory look which gives
the complete idea about the product is what is in demand today. That is
the challenge that social media marketing mix has given rise to,
creating "first-impression" campaigns.
Prior to social media marketing banner advertisements were used
extensively online. Using third-party websites for self promotion and
advertisement is a trick long used in online marketing. This way however
has become outdated as many web users are now ignoring online
advertisements and banners. In other words web visitors and users have
ignorant and immune to the advertisements popping up time to time on web
sites. They disregard it as a disturbance and some also wrongly think
of it as a "virus" carrying message that could be harmful for the
system.
Before the use of social media and marketing together, pay per click
(PPC) was a relatively cheaper stuff. With the widespread use of social
media techniques and the advent of SEO, PPC has been becoming out of
reach day by day. Unless the trend is revised, it want take long for it
to fade away.
The most visible change that has come with social media and marketing
is the speedy exit of offline marketing. For those who prefer to call
offline marketing as traditional marketing methods, we can say that
these traditional marketing strategies have only managed to retain their
creative essence and failed to beat user friendliness as well as extend
beyond geographic barriers.
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